Google + Meta · reads the live dashboard routes
Ads Intelligence
A$412/day under management. One reallocation recommended, A$186/mo of waste found.
Blended ROAS · 7dSample data4.2×▲ 0.3 wk/wk
Spend · 7dSample dataA$2,884on pace · A$12.4k/mo
Leads · 7dSample data83▲ 22%
Blended CPLSample dataA$34.75▼ A$6.10
Leads vs spend · 14 days
Sample datagoogle-ads + meta api
Leads (solid) Daily spend (dashed, flat)
Cost per lead by campaign
Sample data7 days
RX · ParramattaA$31.10
RX · Search brandA$35.90
Wealthkey · Buyer leadsA$41.20
Harbourline · SearchA$44.60
RX · Display retargetA$52.30
NorthShore · LaunchA$58.40
NorthShore launch CPL is normal for week 1, flagged to recheck 14 Jul, not to act.
Campaigns
Sample data
| Campaign | Client | Platform | Spend 7d | Leads | CPL | ROAS | Status | |
|---|---|---|---|---|---|---|---|---|
| Parramatta suburb set | RX Property | Meta | A$588 | 19 | A$31.10 | 5.8× | Scaling | |
| Search - brand + suburbs | RX Property | A$505 | 14 | A$35.90 | 4.9× | Healthy | ||
| Buyer lead gen | Wealthkey | Meta | A$620 | 15 | A$41.20 | 4.1× | Healthy | |
| Search - conveyancing | Harbourline | A$492 | 11 | A$44.60 | 3.8× | Healthy | ||
| Practice launch | NorthShore | Meta | A$350 | 6 | A$58.40 | — | Learning | |
| Display retargeting | RX Property | A$329 | 6 | A$52.30 | 2.1× | Underperforming |